Mixi, which was launched in February 2004, is the biggest social networking site in Japan. It is growing rapidly. The site has already more than 5 million users. Around 80% of those users are reported as “active”. The name “Mixi” supposedly refers to the fact that “I” can “mix” with other users. To join Mixi, you need to be invited by an existing member. The Mixi URL assigned to you contains a unique user number beginning at 1 and increased sequentially, it’s easy to tell how recently a user joined.
On the other hand, one year since Facebook was introduced to Japanese market; it is obvious that Facebook is not popular at all in Japan, while it is very successful in most of other countries.
Why Facebook is not popular in Japan?
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